Word of mouth is more than a marketing tactic, it's a business philosophy that can change the world by helping great messages spread.

And because we're bringing together the world's most amazing word of mouth marketers for our Word of Mouth Supergenius event on July 20th in New York, we wanted to use the opportunity to do something meaningful -- something world changing.

So we're partnering with charity: water, one of our favorite organizations (and one of our amazing presenters) using the power of recommendations and referrals to bring clean, safe drinking water to developing nations.

Using word of mouth, we're going to raise $50,000, build ten wells, and forever change ten great communities on the other side of the world.

How to get involved:

* Make a donation. A dollar, 50 dollars, a thousand -- anything. Every penny you donate goes directly toward building a well.

* Donate your discount code. If you're registering for Word of Mouth Supergenius using a discount code, you can donate it to this cause with one click.

* Talk about this project. Blog it, tweet it, post about it on Facebook, tell your friends. The more people involved, the more change we can make.

And if you can make it, we'd love to see you at Word of Mouth Supergenius this summer where you'll learn more about how word of mouth can change your business -- and the world -- forever.

Learn more about Word of Mouth Supergenius: http://gaspedal.com/supergenius

More sharing options available here: http://gaspedal.com/sharewater